He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years

About this episode

Larry Miller discusses his journey from a troubled youth to building Jordan Brand into a $9 billion empire, joined by Caron Butler.

Larry Miller built Jordan Brand into what it is today. He sat in boardrooms, brokered deals, and helped shape one of the most powerful names in sports history. What most people still don't know is where he came from to get there. At 16, he was convicted of second degree murder. He served four and a half years in prison. That's not the beginning most people picture when they think about the man who ran Jordan Brand. Caron Butler, who walked a similar road before the NBA, joins the conversation. Between the two of them, they cover a lot of ground on what it actually takes to make it out and build something real. This is one of the most important episodes we've done. See omnystudio.com/listener for privacy information.

People in this episode

Guest: Caron Butler

Topics covered

• Jordan Brand
• Larry Miller
• Caron Butler
• redemption
• sports history
• personal journey

Keywords

• Larry Miller
• Jordan Brand
• Caron Butler
• second degree murder
• sports
• redemption
• business

Mentioned in this episode

Organizations: Jordan Brand

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