About this episode

The episode discusses the importance of product-level carbon accounting with Carbon Measures CEO Amy Brachio.

In this episode of the All Things Sustainable podcast, we're talking to Carbon Measures CEO Amy Brachio . Carbon Measures is a business-led coalition launched in 2025 with a goal to establish consistent product-level carbon intensity standards and a ledger-based carbon accounting framework. Amy explains how measuring carbon intensity at the product level will drive market-based solutions to reduce emissions at the lowest cost . "We're looking at , how do you unlock the demand such that the products that we need to be sold — lower carbon emission steel, lower carbon emission fuels, lower carbon emission cement — are able to be sold in a way that is profitable for the organization such that they continue to drive the investment and the scale that we need," Amy says. In the interview , we hear w hat's on Carbon Measures ' roadmap ; why Amy welcomes dialogue with existing standard - setters like the Greenhouse Gas Protocol; and how the coalition plans to grow . Current Carbon Measures members include some of the world's largest companies across industries and geographies , such as oil and gas major ExxonMobil , b ig Spanish bank Santander , automaker Toyot a and mining giant Vale…

People in this episode

Guest: Amy Brachio

Topics covered

• carbon accounting
• emissions reduction
• sustainable business
• product-level standards
• market solutions

Keywords

• carbon intensity
• low-carbon solutions
• business coalition
• emissions standards
• sustainable products

Mentioned in this episode

Organizations: Carbon Measures, ExxonMobil, Santander, Toyota, Vale, Greenhouse Gas Protocol

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