Award-Winning CEO Shares Her Co-op's Communication Strategy
From Along Those Lines by NRECA
February 13, 2026 · 27 min · Season 8 · Episode 2
About this episode
Rachel Johnson discusses effective communication strategies for electric co-ops to enhance member loyalty and employee engagement.
Effective communication by electric co-ops—through good times and bad—builds member loyalty and better aligns and engages co-op employees. In this episode, Cherryland Electric Cooperative CEO Rachel Johnson, this year's winner of the J.C. Brown CEO Communication Leadership Award, shares her thoughts on how to leverage new and traditional media platforms to reach members and educate the public. She also gives tips on improving internal communication between co-op leadership and staff.
People in this episode
Guest: Rachel Johnson
Topics covered
- communication
- leadership
- media
Keywords
- electric co-ops
- member loyalty
- internal communication
- media platforms
Mentioned in this episode
Books & works: the J.C. Brown CEO Communication Leadership Award
More episodes of Along Those Lines
- Unpacking the Surge in U.S. Electricity Demand · April 20, 2026 · 31 min
- Co-op Safety Conversation Evolves as Annual Summit Draws Record Interest · March 16, 2026 · 30 min
- Kate Steel Leads NRECA International Into Its Next Chapter · January 15, 2026 · 19 min
- Electric Co-ops Manage Unprecedented Data Center Growth · December 15, 2025 · 39 min
- NRECA Defense Summits Address Military's Evolving Energy Needs · November 10, 2025 · 28 min
- Electric Co-ops Mount Multipronged Campaign to Improve FEMA · October 13, 2025 · 32 min
Explore listener stats, chart rankings, contacts and more on the Along Those Lines podcast page.