Episode 285: Chris Hardie
From Ambition is Critical by ambition-is-critical
May 14, 2026 · 1h 58m · Season 9 · Episode 285
About this episode
Chris Hardie discusses his sandwich shop and the importance of branding and community.
The boys are joined by Chris Hardie the owner of Swansea’s iconic Sandwich shop Grandad Needs His Medicine and talk using social media to build the business, the importance of branding, the evolution of the GNHM menu, getting excessive parking tickets and the Sketty community working together. Chris talks about being a classically trained Chef, the origins of the GNHM name, his obsession with creating new sandwiches, the crazy process that makes GNHM food what it is and the dream of one day w...
People in this episode
Guest: Chris Hardie
Topics covered
- social media
- branding
- community
- food
- entrepreneurship
Keywords
- sandwiches
- GNHM
- cooking
- parking tickets
- menu evolution
Mentioned in this episode
Organizations: Grandad Needs His Medicine
Places: Swansea, Sketty
More episodes of Ambition is Critical
- Episode 287: Mitchell Williams · June 9, 2026 · 2h 31m
- Episode 286: The Welsh Erection Boys · June 4, 2026 · 1h 57m
- Episode 284: Sandro Ford’s Gout Tablet · May 7, 2026 · 1h 59m
- Episode 283: Net Zero and 90’s Nostalgia · April 16, 2026 · 2h 7m
- Episode 282: Willy and Jimmy Gilheaney · April 1, 2026 · 1h 23m
- Episode 281: Non Evans · March 26, 2026 · 1h 37m
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