About this episode

Chris Hardie discusses his sandwich shop and the importance of branding and community.

The boys are joined by Chris Hardie the owner of Swansea’s iconic Sandwich shop Grandad Needs His Medicine and talk using social media to build the business, the importance of branding, the evolution of the GNHM menu, getting excessive parking tickets and the Sketty community working together. Chris talks about being a classically trained Chef, the origins of the GNHM name, his obsession with creating new sandwiches, the crazy process that makes GNHM food what it is and the dream of one day w...

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