Driving the Code: Where the Rubber Meets the Software-Defined Road

Driving the Code: Where the Rubber Meets the Software-Defined Road

March 13, 2026 · 16 min · Episode 494

About this episode

This episode explores the impact of software-defined systems in the automotive industry, focusing on AI-driven functions and the role of traditional control software.

In this week’s Fish Fry we’re casting our line into one of the most transformative shifts happening in the automotive industry today: the rise of software-defined systems! Nitish Rao from MathWorks and I take a closer look at which vehicle functions are best handled by AI-driven systems, and which still depend on the reliability of traditional control software and how virtual ECUs and digital twins enable simulation and validation before real hardware. We also discuss a question many engineers are asking: can software and AI actually reduce hardware costs?

People in this episode

Host: Amelia

Guest: Nitish Rao

Topics covered

Mentioned in this episode

Organizations: MathWorks

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