About this episode

This episode explores the challenges of communicating climate adaptation and how to make it more visible and relatable.

In this special episode of America Adapts (256), host Doug Parsons brings together leading voices from journalism, filmmaking, philanthropy, research, and climate practice to explore one of the biggest challenges facing climate adaptation: how do we communicate it? These conversations, sparked by a communications panel at the National Adaptation Forum, examine why adaptation remains "the greatest story never told," how to connect with audiences beyond the adaptation community, and what it will take to build a stronger culture of climate resilience. Along the way, an unexpected communications framework begins to emerge, with each guest offering a distinct principle for making adaptation more visible, relatable, and actionable. The conversations also point to an often-overlooked challenge: communications must be funded, prioritized, and approached with the same creativity and innovation we bring to adaptation itself. This episode was generously supported by the CO2 Foundation , whose commitment to advancing climate adaptation communications helped make these conversations possible. Experts in this Episode : Karen Wolfgang – Executive Director of the CO2 Foundation - Transcript Olga…

People in this episode

Host: Doug Parsons

Guests: Karen Wolfgang, Olga Loginova, Beth Gibbons, Shaun Martin, Pearl Marvell, Dr. Deb L. Morrison

Topics covered

• climate adaptation
• communication
• resilience
• storytelling
• funding
• innovation

Keywords

• climate change
• adaptation
• communication strategies
• audience engagement
• climate resilience
• funding communications
• storytelling in climate

Sponsors

CO2 Foundation

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• How Football (soccer!) Plans to Adapt to a Hotter World · June 22, 2026 · 40 min
• Meet the Adapters: Conversations from the National Adaptation Forum · June 8, 2026 · 1h 10m
• The FOMO Problem: Why Climate Adaptation Still Isn't Scaling with Shalini Vajjhala · May 19, 2026 · 52 min
• Need Some Climate Inspiration? Head North to Canada · May 4, 2026 · 54 min

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