About this episode

This episode explores how Subway incorporates languages into its global branding through localization and transcreation.

Want to know what really goes into that Subway® sandwich? Localization. Internationalization. And one more: transcreation. Hear how Subway’s Carrie Fischer is making languages part of Subway’s linguistic palate worldwide, in this new episode of the America the Bilingual podcast. This episode was written and directed by Mim Harrison, the editorial and brand director of the America the Bilingual project. It was sound designed, mixed and produced by Fernando Hernandez Becerra produced. Karla Hernandez at Daruma Tech manages our website. Music credits: Komiku - Hélice’s theme https://freemusicarchive.org/music/Komiku/Helice_Awesome_Dance_Adventure_/helices-theme/ Kevin Macleod - Quasi Motion https://bit.ly/KevinMacleod_QuasiMotion TRG Banks - City https://bit.ly/43pM2g4 Komiku - Everything is groovy (how to move your body) https://bit.ly/3xejA4I HoliznaCC0 - 20 Minute meditation 1 https://bit.ly/492XPlN TRG Banks - Horse ride 2 https://bit.ly/3LRPuZv Komiku - In the restaurant https://bit.ly/3OfJTOs Soft and the furious - Superconnected sleep https://bit.ly/3rN902r Wax Lyricist - A bad death https://bit.ly/3WbFwG7 Kai Engel - Holiday gift https://bit.ly/3TL05cX

People in this episode

Guest: Carrie Fischer

Topics covered

• localization
• internationalization
• transcreation
• language
• Subway
• globalization

Keywords

• Subway
• localization
• internationalization
• transcreation
• language
• branding
• globalization

Mentioned in this episode

Organizations: Subway

Books & works: Hélice’s theme, Quasi Motion, City, Everything is groovy (how to move your body), 20 Minute meditation 1, Horse ride 2, In the restaurant, Superconnected sleep, A bad death, Holiday gift

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