About this episode

This episode explores the rise of the Ku Klux Klan in the 1920s as a pop cultural phenomenon and its marketing strategies.

We often think of the Ku Klux Klan as anonymous, masked vigilante terrorists, but for several years of the 1920s, joining their ranks was a mass pop cultural craze, leading to millions signing up and millions more supporting them. For part one of this two part series, we'll learn about the proto-pyramid scheme of the second KKK in which a PR company assembled a national sales team to whip up the many racial, religious, and cultural grievances of white Protestant Americans, convincing them to pay up to join a real life fantasy role-playing game in the form of a fraternal order. Through marketing the Klan as a patriotic, upstanding, and normal social club, they also used family-friendly events to bring in more paying members, all while committing their trademark acts of violence and intimidation behind the scenes. ⁠⁠⁠⁠Become a Patron⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to support our show and get early ad-free episodes and bonus content Or subscribe to American Hysteria on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get some of our new merch at ⁠⁠⁠⁠⁠⁠⁠americanhysteria.com⁠⁠⁠⁠⁠⁠⁠, all profits this month go to The Sameer Project, a Palestinian-led mutual aid group. Leave us a message on our Urban Legends Hotline at…

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