565: THE PIVOT I DIDN'T PLAN
From And So... by Taylor Bradford & Boss Girl Creative
April 8, 2026 · 28 min · Episode 565
About this episode
Taylor Bradford discusses an unexpected pivot in her business strategy based on audience metrics and feedback.
In this episode, I'm walking through the moment my metrics called me out – 1,000 clicks, one sale, and a gut feeling I couldn't ignore. I realized the course I built isn't the anchor… it's the upsell. So I'm talking through the pivot forming in real time, the roadmap my audience is actually asking for, and what happens when you finally stop forcing an offer and start listening to what the data – and your people – are telling you. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you… The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or…
People in this episode
Host: Taylor Bradford
Topics covered
- business pivot
- entrepreneurship
- data analysis
- audience feedback
- marketing strategy
Keywords
- business pivot
- entrepreneurship
- audience metrics
- marketing
- upsell strategy
Sponsors
Libsyn
Mentioned in this episode
Organizations: Libsyn, The Podcast Man, Dubsado, FloDesk, Manychat, Hilma
Books & works: Pillars & Purpose: How to Build a Business That Works for You
Places: Sugar Creek
More episodes of And So...
- 569: CLOSED MOUTHS DON'T GET FED · May 6, 2026 · 30 min
- 568: WHY YOUR CONTENT ISN'T BINGEABLE YET (PART 2) · April 29, 2026 · 30 min
- 567: WHY YOUR CONTENT ISN'T BINGEABLE YET (PART 1) · April 22, 2026 · 20 min
- 566: THIS IS THE WORK NO ONE TALKS ABOUT · April 15, 2026 · 36 min
- 564: STOP SWEETENING WHAT'S NOT WORKING · April 1, 2026 · 28 min
- 563: STOP GUESSING WHAT TO POST · March 25, 2026 · 21 min
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