About this episode

Gino The Ghost discusses the realities of songwriting and the music industry in 2026.

Today's guest is a multi-Latin-Grammy-winning songwriter and producer with a wall of platinum records — and one of the few people in music willing to say the quiet part out loud. He came up as an actor and a rapper, moved to LA broke, stumbled into songwriting, and turned it into the kind of career most writers spend a lifetime chasing. He's also built one of the sharpest voices in the room as the host of his own show, Good Luck With Gino. This is one of the most honest conversations we've had about how the music business actually works in 2026 — not the clean version, the real one. Why roughly 75% of working writers now survive on K-pop. How the pitch song quietly died and took the professional songwriter down with it. Artists taking songwriting credit on songs they didn't write — and exactly how labels split the writers up to play them against each other and shave points. Gino lays out the one rule every songwriter needs before their next cut, when it's worth standing on business, and when you "roll over like a dog" because the record's too big to lose. And The Writer Is... Gino The Ghost! In this episode of And The Writer Is, we go deep on: • How he came up — actor, rapper…

People in this episode

Host: Ross Golan

Guest: Gino The Ghost

Topics covered

• songwriting
• music industry
• K-pop
• professional songwriters
• music business
• career development

Keywords

• songwriting
• music business
• K-pop
• professional songwriter
• music industry

Mentioned in this episode

Organizations: Good Luck With Gino, K-pop

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