The £237 Billion Repayment Gap: Revolutionising Debt with Hannah Baynham (haboo money)

About this episode

This episode discusses the challenges of debt repayment and how HaBO Money is innovating in the financial services sector.

While the last decade of FinTech made accessing credit as easy as a single swipe, the technology behind repaying that debt remained stuck in the dark ages of rigid direct debits and impersonal collections. With UK unsecured consumer debt hitting a staggering £237 billion—averaging £4,400 per adult—the "repayment gap" represents one of the largest untapped opportunities in financial services. In this episode, Tom Britton sits down with Hannah Baynham, CEO and Co-founder of HaBO Money . A veteran of the early "Starling Bank" revolution, Hannah is now applying that same obsessive focus on UX and digital innovation to the debt sector. We dive into why "bad debt" is often a failure of design rather than affordability, and how HaBO’s "save-as-you-repay" model aligns perfectly with the FCA’s rigorous new Consumer Duty standards. Key insights from this episode: The Design Failure: Why 60% of people seeking debt support are actually employed and have positive budgets, but lack the digital tools to manage fluctuating income. The Business Case for Empathy: How HaBO creates a win-win by charging lenders for successful repayments while building borrower…

People in this episode

Host: Tom Britton

Guest: Hannah Baynham

Topics covered

• debt management
• FinTech
• consumer finance
• user experience
• regulatory compliance

Keywords

• repayment gap
• bad debt
• save-as-you-repay
• Consumer Duty
• digital tools
• borrower resilience
• lenders
• debt support
• financial services

Mentioned in this episode

Products: HaBO Money

Places: UK

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