About this episode

The episode features Boss A, founder of SugarBomb, sharing his journey from a Master's graduate to a successful entrepreneur in the fragrance industry.

From a Master’s graduate in Aeronautical Engineering in the UK to the founder of one of Malaysia’s biggest fragrance brands.In this episode of Apa Cerita?, we sit down with Boss A, founder of SugarBomb, to uncover the real story behind building a fragrance empire now recognised across the country.In this episode, Boss A shares:• His early life and upbringing that shaped who he is today• Why he chose Aeronautical Engineering despite the industry being relatively small in Malaysia• The experience of facing rejection after rejection upon graduating• The reality of the working world that many graduates never expect• The jobs he worked before the birth of SugarBombApa Cerita? also explores the early journey of building SugarBomb:• How the idea for SugarBomb first started in 2017• The moment when not even a single bottle was sold in the first month• The major decision to focus on the reseller model• The journey from a small home operation to a large-scale factoryAnd most importantly, the side rarely talked about:• The “Identity Crisis” of going from a Master’s graduate to a perfume entrepreneur• How to stay hungry even after success and money begin to come in• Advice for young people…

People in this episode

Hosts: Asyraf Khalid, Ishraq Kamarudin

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