About this episode

Joey Tan and Winson Chong share their journey from childhood friends to co-founders of Joey Mattress, discussing their entrepreneurial challenges and successes in the mattress industry.

From kindergarten classmates, to life partners, and ultimately the founders of Malaysia's leading direct-to-consumer mattress brand.In this episode of Apa Cerita?, we sit down with Joey Tan and Winson Chong, co-founders of Joey Mattress, to uncover the real story behind the brand that changed the way Malaysians buy mattresses.Before serving more than 85,000 customers.Before becoming one of Malaysia's most trusted online mattress brands.There were two childhood friends who grew up together, fell in love, and took a leap of faith to build a company in an industry they knew almost nothing about.In this episode, Joey and Winson share:• How a friendship that began in kindergarten eventually turned into marriage and a business partnership• Their first entrepreneurial journey selling bracelets while studying in different countries• Why Joey chose to build her own brand despite growing up in a family deeply rooted in the mattress industry• The real story behind Joey Mattress, inspired by a search for the right mattress after a slipped disc injury• How they launched an entire company in just 90 days with no manufacturing experience• Why they introduced a 99-Night Trial despite being told…

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