About this episode

Michal Bubernik discusses the impact of AI on creative production in mobile gaming with Patrick Eichmann.

Michal Bubernik, Head of Marketing at Pixel Federation, joins Patrick Eichmann of Apptivate to discuss how AI is transforming creative production inside mobile gaming. The conversation covers how Pixel Federation scaled from producing around 10 polished creative assets per month to roughly 700 variations through AI-assisted workflows, why post-IDFA growth requires higher creative volume, and how teams can use testing systems to identify winning creatives faster. Michal and Patrick also explore leadership during technological change, overcoming fear around AI adoption, how creative teams can become proactive tool scouts, and why speed, experimentation, and adaptability now define high-performing marketing organizations.

People in this episode

Host: Patrick Eichmann

Guest: Michal Bubernik

Topics covered

• AI in mobile gaming
• creative production
• marketing strategies
• post-IDFA growth
• leadership in technology
• creative testing

Keywords

• AI
• mobile gaming
• creative assets
• marketing
• post-IDFA
• testing systems
• leadership
• adaptability

Mentioned in this episode

Organizations: Pixel Federation

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