Your Old Brain Is At War With Its New One The Divided Brain From Paul Larche
About this episode
Paul Larche discusses his book 'The Divided Brain', exploring the interplay of emotion and logic in decision-making.
CANREADS Book Review described The Divided Brain as "a practical and insightful guide," noting that it "explores how emotion and logic shape decision-making in branding and communication" by translating complex psychological concepts into accessible strategies. The CANREADS win follows earlier recognition from BookLife by Publishers Weekly. The Divided Brain received a perfect 10/10 BookLife Prize score, was named a BookLife Editor's Pick, and was recognized as a BookLife Prize Semifinalist. Together, these honours position the book as a timely resource for leaders, marketers, entrepreneurs, sales professionals, and communicators who want to understand the behavioural forces behind attention, trust, and influence. Larche's perspective is grounded in decades of real-world business, media, and audience experience. He founded Larche Communications, which grew to five radio stations and a branding agency, earned more than 25 industry awards, and completed successful exits. The principles in The Divided Brain grew from behavioural branding ideas Larche developed, tested, and refined while building media brands and competing for audience attention in crowded markets."People do not…
More episodes of Arroe Collins Like It's Live
- Stream Thinking The Art Of Being Forever Young Plus People Who Don't Know Your Legacy
- C.T.C.S Episode 231 Martial Artists Breaking Rules New M&M's Plus Parents Fighting Alcohol Laws
- The Daily Mess Why Is It Called America Plus Whatever Happened To Climate Control
- The Album Existence The Single Runnin Outa Time Anthony White Frm Generation Landslide
- Forest Stories Episode One Hundred Thirty Six Sniffing The Forest Path And Process
- The Choice To Befriend Your Children Plus The Words But And That Why Do We Use Them
Explore listener stats, chart rankings, contacts and more on the Arroe Collins Like It's Live podcast page.