
Practical AI for Sales Teams │ Sean O'Shaughnessey
From Art & Science of Complex Sales by Membrain
June 12, 2026 · 35 min
About this episode
Sean O'Shaughnessey discusses practical applications of AI for sales teams to enhance productivity and coaching.
In this episode, Sean O'Shaughnessey , CEO at New Sales Expert LLC , joins The Art and Science of Complex Sales to explore how sales teams can use AI in practical ways right now. He explains how AI can improve coaching, provide better context for sales conversations, and help reps spend less time on research and more time talking with customers. In this episode, you’ll learn: Why conversational intelligence is one of the biggest AI wins in sales How context makes AI more useful for coaching and deal reviews Why salespeople need better support, not more busywork How AI can help reps map accounts and reach the right people Why more conversations still matter most in selling How small and midsize companies can use AI to compete more effectively Listen in to learn how AI can help sales teams become more productive without losing the human side of selling.
People in this episode
Guest: Sean O'Shaughnessey
Topics covered
- AI in sales
- sales coaching
- conversational intelligence
- account mapping
- productivity in sales
- support for salespeople
Keywords
- AI
- sales teams
- coaching
- conversational intelligence
- account mapping
- productivity
- sales conversations
- small businesses
Mentioned in this episode
Organizations: New Sales Expert LLC
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