
Think Like a Sales Practitioner │ Robert Herbst
From Art & Science of Complex Sales by Membrain
April 30, 2026 · 40 min
About this episode
Robert Herbst discusses the importance of identity, honesty, and human connection in the future of selling.
In this episode, Robert Herbst joins the podcast to explore why the future of selling depends on identity, honesty, and real human connection. Together, they discuss how a life-changing experience shaped Rob’s work in sales, why great selling starts with curiosity instead of performance, and what it means to move from salesperson to sales practitioner. In this episode, you’ll learn: Why identity matters more than sales technique alone How purpose helps salespeople overcome fear and rejection Why genuine curiosity leads to better customer conversations What it means to think like a sales practitioner Why human conversation is becoming more valuable in sales How strong sales coaching helps people grow with confidence Listen in to learn how to build a more grounded, honest, and effective approach to sales. Learn more about Robert’s book, ‘Cheating Death’ here .
People in this episode
Guest: Robert Herbst
Topics covered
- identity in sales
- human connection
- curiosity in selling
- sales coaching
- overcoming fear in sales
Keywords
- sales practitioner
- sales technique
- customer conversations
- sales performance
- genuine curiosity
Mentioned in this episode
Books & works: Cheating Death
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