Patagonia and the Commodification of Nature
About this episode
The episode discusses the legal and cultural implications of Patagonia Inc.'s trademark infringement lawsuit against climate activist Pattie Gonia.
Patagonia is a vast region spanning southern Chile and Argentina. It is also the name of a multibillion-dollar outdoors company that has spent more than 50 years turning the region’s landscapes and mythology into a symbol of wilderness and adventure. Now, Patagonia Inc. is suing drag queen and climate activist Pattie Gonia for trademark infringement and dilution. But beneath all the legal questions lies a more complicated one: How did a U.S. corporation acquire the power to control the commercial meaning of a geographical area in the first place? Tune into this conversation with Professor Alexandra Roberts, a scholar of trademark law at Northeastern University.
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