The Observe-First Rule: Why I Never Scope an AI Project I Haven’t Seen

The Observe-First Rule: Why I Never Scope an AI Project I Haven’t Seen

May 28, 2026

About this episode

The episode discusses the importance of observing before scoping AI projects and presents a framework for effective consulting.

Most consultants propose before they understand. Here's the framework I use: charge a flat day to observe first, deliver a report so good they could go anywhere else — and why they never do.

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