Why ‘I Help Everyone’ Is Making You Invisible (And What to Say Instead)

About this episode

The episode discusses the importance of specificity in business pitches and how it can significantly increase referrals.

A friend changed his pitch from 'I help entrepreneurs' to 'I help attorneys get their time back.' Referrals went up 100x in three weeks. Here's why specificity wins.

People in this episode

Host: Asian Efficiency

Topics covered

• specificity
• referrals
• business pitch
• entrepreneurship
• time management

Keywords

• business pitch
• specificity
• referrals
• entrepreneurs
• attorneys

Mentioned in this episode

Organizations: entrepreneurs, attorneys

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