Lisa Apolinski on Storytelling, Branding, and Digital Marketing Strategies for Entrepreneurs
About this episode
Alka Sharma discusses storytelling and digital marketing strategies with Lisa Apolinski, focusing on branding and entrepreneurship.
Alka Sharma welcomes Lisa Apolinsky to discuss her entrepreneurial journey and the role of storytelling in business. They explore the evolution of digital marketing, the impact of AI, and strategies to stand out as an industry authority. Lisa shares insights on expanding influence across platforms, essential questions before publishing, and addressing audience needs. The conversation highlights the importance of providing unique information, branding essentials, and building trust through personal branding. They emphasize the significance of websites, understanding client language, and staying focused on core strengths. Lisa also shares effective networking strategies and previews her upcoming book.
More episodes of Ask the Experts with Alka
- Joseph Michelli on Creating Iconic Brands, Leadership, and Future Trends in Hospitality
- Lizeth Alvarado: Career Evolution, Empowering Beauty, and Advocacy for Cancer Survivors
- Jhumur Das on Real Estate Success, AI Integration, and Overcoming Challenges
- Lawyer Johnson: Overcoming Trauma, Embracing Change, and Building a New Life
- Resilience and Mental Health: Michelle Dosangj on Overcoming Challenges and Building Strength
- Jennifer Nicole Lee: Fitness, Leadership, and Real Estate Strategies for Entrepreneurs
Explore listener stats, chart rankings, contacts and more on the Ask the Experts with Alka podcast page.