
The Assisted Living Mistake Costing You Profit | EP 141
From Assisted Living Investing by Brett Chotkevys
April 16, 2026 · 18 min · Episode 141
About this episode
This episode discusses the financial pitfalls of starting small in assisted living and features insights from operator Jennifer Burch on her transition to a larger model.
Most people start assisted living the “safe” way…👉 small homes👉 low risk👉 simple conversionsBut what if that’s actually the worst financial move you can make?In this episode, we sit down with Jennifer Burch, a hospice owner and assisted living operator, to break down her real experience running an 8-bed home… and why she’s now expanding into a 16-bed mansion model.You’ll hear firsthand:Why home conversions can cost nearly $1MThe hidden financial trap of small assisted living homesHow staffing and care standards impact your bottom lineWhy more beds doesn’t mean more workThe model that allows for better care AND higher profitThis isn’t theory — it’s a real operator sharing what works… and what doesn’t.If you’re serious about building a profitable assisted living business, this episode will change how you think.🚀 Learn More / Get Started👉 Visit: https://assistedlivingmansion.com👉 Book a call to learn how to build your own assisted living mansion⏱️ Timestamps0:00 – Introduction + Behind the Scenes at MBO0:24 – Meet Jennifer Burch (Hospice → Assisted Living)1:02 – How She Got Started in Senior Care2:26 – Why She Entered Assisted Living3:54 – Home Conversion vs New…
People in this episode
Host: Brett Chotkevys
Guest: Jennifer Burch
Topics covered
- assisted living
- business strategy
- financial traps
- home conversions
- staffing challenges
- profitability
Keywords
- assisted living
- profit
- home conversion
- staffing
- financial trap
- business model
- expansion
Mentioned in this episode
Organizations: MBO, assistedlivingmansion.com
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