Guillermo de los Santos - Fundraising for Good: On Ethical Persuasion
About this episode
Guillermo de los Santos discusses his journey from telemarketing to humanitarian fundraising and the importance of ethical persuasion.
In this episode, I speak with Guillermo de los Santos, a humanitarian fundraiser whose career began as an unintended detour. After studying international relations with hopes of working in diplomacy, Guillermo found himself stuck in telemarketing. What felt like a dead end became an unexpected training ground in persuasion, listening, and human motivation. A chance opportunity led him to UNICEF, where fundraising clicked as a way to combine purpose, creativity, and data. From there, he built ...
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