Foreword: The Band is My Gamble

About this episode

Andy Alderson shares the chaotic journey of his band Foreward, from struggles to a successful comeback.

The Breakdown Most band stories sound like Hollywood scripts — but this one might just beat them all. Andy Alderson from San Antonio’s Foreward spills a wild ride from band chaos, political degrees, to signing with Seek and Strike, all while reminiscing about high school hairdos and the glory days of MySpace. Think your band struggles are epic? Wait until you hear how ego, ego trips, and a little bit of ego management slowed this band down—and then fired them back up. You'll discover: How a band formed in 2016 turned hiatus into a comeback with three hit singles, landing a deal with Seek and Strike. The surprising link between politics, heavy metal, and partying your way through a music career. The real truth about the grind of social media, from the horror show of MySpace trains to today's never-ending content treadmill. How a label with roots in Sumerian and New Century Media is helping Foreward hit the next level—and why major labels are both a blessing and a curse. The daily battles of balancing music, business, and ticking boxes like “ear protection” at shows, all with a wink and a nod. This episode is perfect for fans curious about how a local band navigates the tech…

People in this episode

Guest: Andy Alderson

Topics covered

• band stories
• music industry
• social media
• heavy metal
• comeback
• politics
• local bands

Keywords

• band chaos
• political degrees
• hit singles
• ego management
• social media grind
• music career
• heavy metal
• digital age

Mentioned in this episode

Organizations: Seek and Strike, Sumerian, New Century Media

Books & works: MySpace

Places: San Antonio

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