S5 Ep 5 - George the Farmer

About this episode

Simone Kain discusses the creation and impact of George the Farmer, an educational tool inspired by her son’s passion for farming.

What happens when your farm-obsessed son just can't find that one special book or toy to match his passion for all things rural? Well if you're a graphic and web designer – you just make your own. George the Farmer was created in 2014. Since then, there is an interactive story app, storybooks music, paddock to plate videos and touring performances. This little character is a powerhouse from regional South Australia. Simone Kain is the woman behind the popular brand, and she joins me now. Simone shares that her son was the inspiration behind George the Farmer, having always wanted to be out on the farm with his dad, and reflects on her favourite places on the farm, where she grew up. Her early career in graphic and web design helped kick-start George the Farmer, allowing Simone to create much of the content herself, from apps and online resources to songs and books. George the Farmer has grown into a fun yet educational tool that encourages children to learn about life on the land while inspiring future careers in agriculture and educating adults along the way. Because food and fibre affect everyone, both in the city and the country, Simone loves that George the Farmer is reaching…

People in this episode

Host: Angie Asimus

Guest: Simone Kain

Topics covered

• children's education
• agriculture
• storytelling
• interactive media
• rural life

Keywords

• George the Farmer
• children's books
• agriculture education
• interactive story app
• rural storytelling

Mentioned in this episode

Products: George the Farmer

Places: South Australia

More episodes of Australian Farmers: Telling Our Story

• S5 Ep 12 - Land in Safe Hands · June 6, 2026 · 34 min
• S5 Ep 11 - Peppergreen Farm · May 23, 2026 · 28 min
• S5 Ep 10 - The Travelling Farmer · May 9, 2026 · 25 min
• S5 Ep 9 - Roseville Park Merinos · April 25, 2026 · 35 min
• S5 Ep 8 - Storybook Alpacas · April 11, 2026 · 22 min
• S5 Ep 7 - Dairy Grand Champion · March 28, 2026 · 25 min