Smart, Legitimate Book Marketing Strategies for Authors
From Authors Talking Bookish by Donna Norman-Carbone and Hope Gibbs
April 21, 2026 · 26 min · Season 3 · Episode 69
About this episode
This episode discusses effective and legitimate book marketing strategies for authors.
Authors, are you looking to build a strong foundation as an entrepreneur who is at the helm of marketing your own work? After hearing about all the scams and red flags in our January episode, it’s important to know that there are honest, effective, and affordable ways to promote your book . These proven strategies (and a long directory with links) help you build visibility, connect authentically with readers, and establish long-term credibility. SHOW NOTES: Build a Strong Author Platform Collaborate with other Authors Work with Reputable Publicists or Marketers Pursue Authentic Media Coverage Optimize your Book Metadata Leverage Paid Ads the Smart Way Engage Readers Directly Final Takeaway SOURCES & LINKS Qwoted Connects credible experts with authors (podcasts, blogs, PR…) Haro: Help a Reporter Out Connects journalists to stories/potential interviews Writer Bewar e Blog that identifies scams and provides advice ALLi Watchdog Alliance of Independent Authors, protects from predatory practices and misinformation SOURCES & LINKS L inks available on our website/ click link below DO NOW : Research some of the links we’ve provided, so you not only know what’s available to you…
People in this episode
Hosts: Donna Norman-Carbone, Hope Gibbs
Topics covered
- book marketing
- author platform
- visibility
- reader engagement
- media coverage
- scam awareness
Keywords
- book marketing
- author platform
- visibility
- reader engagement
- media coverage
- scams
- marketing strategies
Mentioned in this episode
Organizations: ALLi, Qwoted, Haro, Writer Beware
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