About this episode

This episode discusses how lighting can enhance customer experience and differentiate integrators in the market.

This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar One Firefly co-hosted with our partner WAC Group in November 2025, titled “Lighting That Sells: How to Sell the Experience, Not Just the Fixture.” Lighting is no longer just a line item or a box to check. It’s a core part of how people feel in their homes, how spaces function throughout the day, and how integrators can differentiate themselves with higher-value conversations. During this webinar, you’ll hear from myself and Patrick Laidlaw, AiSPIRE Sales Director at WAC Group.

People in this episode

Host: Ron Callis

Guest: Patrick Laidlaw

Topics covered

• lighting
• sales
• customer experience
• home integration
• business differentiation

Keywords

• lighting
• sales strategy
• home experience
• integrators
• WAC Group

Mentioned in this episode

Organizations: One Firefly, WAC Group

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