#361: The Authority Engine: Using Video, Case Studies, and Imagery to Prove Your Premium Value
About this episode
This episode discusses the importance of content in establishing authority in the age of AI-powered search.
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar One Firefly co-hosted with our partner Lutron in May 2026, titled “The Authority Engine: Using Video, Case Studies, and Imagery to Prove Your Premium Value.” In the new age of AI-powered search, integrators are facing a major shift in how prospects discover, evaluate, and ultimately choose who to work with. This webinar explores how content has become one of the most important tools for establishing authority with both consumers and AI. During this session, you’ll hear from myself and Kendall Clark, Senior Director of Sales & Marketing at One Firefly. We were joined by Laura Jean Null, Senior Marketing Specialist - Residential Luxury, at Lutron Electronics.
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