Ferrari looks to attract different buyers with new Luce EV
About this episode
John McElroy discusses Ferrari's strategy to attract a broader range of buyers with their new electric vehicle, the Luce EV.
WWJ auto analyst John McElroy reports Ferrari's first electric vehicle is designed to appeal to different buyers including women. He says it's a smart business plan.
People in this episode
Guest: John McElroy
Topics covered
- electric vehicles
- automotive industry
- market strategy
- gender marketing
- Ferrari
Keywords
- Ferrari
- Luce EV
- electric vehicle
- automotive news
- market strategy
- gender marketing
Mentioned in this episode
Organizations: Ferrari
Products: Luce EV
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