July 9, 2026 | Borton Volvo's Kjell Bergh reacts to Polestar ban; USMCA limbo

July 9, 2026 | Borton Volvo's Kjell Bergh reacts to Polestar ban; USMCA limbo

July 9, 2026 · 26 min

About this episode

Kjell Bergh discusses the implications of the Polestar sales ban and the USMCA situation.

Kjell Bergh, CEO of Borton Volvo in Minnesota, argues the Trump administration’s decision to bar Polestar from U.S. sales starting in 2027 raises questions the industry hasn’t fully reckoned with. U.S. inventories hold steady. Plus, Automotive News Canada’s Greg Layson talks about what the U.S. declining to renew the USMCA long term actually means for the industry.

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