For Trade Shows, It's Quality Over Quantity | AVWeek 776

For Trade Shows, It's Quality Over Quantity | AVWeek 776

July 6, 2026 · 32 min

About this episode

This episode discusses Cisco's collaboration strategy and the importance of quality over quantity in trade show attendance.

Is Cisco redefining the rules of collaboration, or simply responding to where the market is already headed? Meanwhile, InfoComm is raising an important conversation: success isn't always measured by attendance, but by who walks through the doors and why they came. The video version of this podcast can be found here.  Host Tim Albright and his industry expert guests return with another must-watch AVWeek, tackling the biggest conversations in commercial AV. From Cisco's evolving strategy to whether InfoComm should prioritize growth, quality, or both, this episode delivers the insights that matter. Host: Tim Albright Guests: Britt Yenser – Northampton Community College Jeremy Caldera – Pearl Technologies This Week In AV: rAVe Pubs – Xyte's Midyear 2026 AV Cloud Data Report Innavate – Sony Pictures invests $100m in immersive entertainment company Cosm AV Magazine – World Cup fans wowed by American stadium LED displays AVNation – Absen Unveils Upgraded Global Booking Platform Commercial Integrator – NETGEAR’s John Henkel: AV Living Legend Roundtable Topics: AV Magazine – Cisco launches native Zoom Rooms device experienceArticle1 AVNation – InfoComm 2026 Recap See Privacy Policy…

People in this episode

Host: Tim Albright

Guests: Britt Yenser, Jeremy Caldera

Topics covered

Keywords

Mentioned in this episode

Organizations: Cisco, InfoComm, rAVe Pubs, Innavate, AV Magazine, AVNation, Commercial Integrator

Products: Zoom Rooms

Books & works: Xyte's Midyear 2026 AV Cloud Data Report, Sony Pictures invests $100m in immersive entertainment company Cosm, World Cup fans wowed by American stadium LED displays, Absen Unveils Upgraded Global Booking Platform

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