
William Cooper discusses his '60-second rule' for building consistent habits and avoiding negative reinforcement.
William Cooper explains his “60-second rule,” a strategy for building consistent habits by making the minimum commitment so small that it avoids feelings of resistance or discomfort. Drawing on principles from behavioral psychology, he argues that negative reinforcement causes people to abandon activities like exercise, meditation, or yoga. So, eliminate negative reinforcement, while keeping the experience positive encourages long-term consistency. He shares how committing to just 60 se...
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