[Go Awf] Sergio Hudson on The Hidden Costs of Scaling a Fashion Brand

[Go Awf] Sergio Hudson on The Hidden Costs of Scaling a Fashion Brand

May 12, 2026 · 6 min · Season 4 · Episode 9

About this episode

Sergio Hudson discusses the challenges and hidden costs of building a successful fashion brand.

What does it really take to build a successful fashion brand? In this segment, fashion designer Sergio Hudson breaks down the reality of the fashion industry, from scaling a small brand to navigating luxury retail stores like Saks Fifth Avenue, Nordstrom, and Neiman Marcus. He shares the hidden costs of production, the risks of wholesale, and why many fashion brands struggle to survive. This conversation also highlights the pressure of building as a Black designer and the importance of purpos...

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