#183 - The Best Ways to Use AI in UX Research with Laura Klein of NN/g

About this episode

Laura Klein discusses the practical applications and limitations of AI in user research.

Erin and Ben chat with Laura Klein, Principal Experience Specialist at Nielsen Norman Group, about the practical realities of AI in user research. Laura teaches a class on AI for researchers and brings a refreshingly balanced perspective to cut through the hype. She explains why those "five simple prompts that will change your life" are mostly nonsense and shares where AI actually works well versus where researchers need to proceed with extreme caution. Laura also shares her green, yellow, and red light framework for AI adoption. She champions AI for tasks like transcription and meta-analysis of old research data, while warning against using it for synthesis and insights generation without serious human oversight. The conversation explores how AI can help teams move faster without sacrificing quality, the importance of collaborative analysis sessions, and why junior researchers need extra guidance when using these tools. This episode offers practical guidance for any researcher trying to separate AI reality from the marketing promises flooding their inbox. Highlights 07:07 Green light, yellow light, red light framework 11:59 Framework for deciding when to use AI 21:06 Will AI…

People in this episode

Hosts: Erin, Ben

Guest: Laura Klein

Topics covered

• AI in UX research
• user research
• AI adoption framework
• collaborative analysis
• researcher guidance

Keywords

• AI
• UX research
• user research
• transcription
• meta-analysis
• insights generation
• research guidance

Mentioned in this episode

Organizations: Nielsen Norman Group

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