#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

About this episode

This episode revisits a discussion with Ruby Pryor on quantifying the impact of UX research in business.

This week we're revisiting one of Awkward Silences' most memorable episodes. This episode welcomed Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design. This episode gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby shared ways to score early wins, build momentum, and overcome communication frictions to find shared value. Episode Highlights 03:14 - UX researcher impact: insights, optimization, prioritization, strategy 09:14 - Understanding organizational structures and strategy development collaboration 20:22 - Challenge of quantifying impact and strategic level 21:33 - Measuring strategy impact: challenges and indicators 30:04 - Prioritizing investments based on strong market indicators 38:51 - Stakeholders prioritize growth, revenue, and cost reduction About Our Guest Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught…

People in this episode

Guest: Ruby Pryor

Topics covered

• UX research
• strategic design
• business value
• quantifying impact
• stakeholder communication

Keywords

• UX research
• business value
• quantifying impact
• strategic design
• stakeholder communication

Mentioned in this episode

Organizations: Rex, Grab, Boston Consulting Group, Nous Group

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