About this episode

Laura Lawton discusses the intricacies of event planning and the importance of personalization and guest experience.

What makes an event truly unforgettable? In this episode of the B Student Podcast , Betsy welcomes Laura Lawton , founder of BASH Orlando , for a conversation about event planning, leadership, creativity, hospitality, entrepreneurship, personal branding, and building memorable experiences that go far beyond what shows up on Instagram. Laura shares how her identity as a seventh-generation Texan shaped her “go big or go home” mindset, how she built meaningful relationships after moving to Florida, and why the best events are rooted in personalization, trust, thoughtful logistics, and the guest experience . From parking and bathrooms to lighting, florals, playlists, signature cocktails, rain plans, and last-minute pivots, this episode offers a behind-the-scenes look at what it really takes to execute a successful event. This conversation is also a powerful episode for women in business, creatives, and professionals navigating reinvention. Laura opens up about staying home with her children for 18 years, returning to work, overcoming a confidence gap, and using credentialing and training to step back into business with confidence. If you’re interested in entrepreneurship, event…

People in this episode

Host: Betsy Gardner

Guest: Laura Lawton

Topics covered

• event planning
• entrepreneurship
• hospitality
• women in business
• personal branding
• leadership

Keywords

• event planning
• hospitality strategy
• women returning to work
• luxury experiences
• creativity
• leadership under pressure

Mentioned in this episode

Organizations: BASH Orlando

Places: Florida, Texas

More episodes of B Student Podcast

• 47. Graduation Day Betsy’s Final Episode · April 22, 2026 · 16 min
• 46. Mayor Buddy Dyer: The "Airport Tram" Voice Who Led Orlando Through the Pulse Tragedy | B Student · April 15, 2026 · 41 min
• 45. The "Only You" Rule: Rollins President Brooke Barnett on the Future of Higher Ed · April 8, 2026 · 39 min
• 44. From Apple to Entrepreneur: Surviving COVID, Closing the Digital Divide & Leading with Empathy | David Collins · April 1, 2026 · 39 min
• 43. From Bedside Nurse to Hospital CEO: Kelly Nierstedt's Leadership Story · March 25, 2026 · 40 min
• 41. Orlando Magic’s Ryan DeVos on Legacy, Leadership & The Future of Sports · March 11, 2026 · 38 min

Explore listener stats, chart rankings, contacts and more on the B Student Podcast podcast page.