About this episode

Tracy Liffey discusses her transition from a corporate career to founding a local coffee shop, sharing insights on entrepreneurship and work-life balance.

Tracy Liffey spent years helping launch some of the most iconic retail brands in the world, including Old Navy and PINK by Victoria's Secret, eventually overseeing creative teams of more than 100 people. But despite a highly successful corporate career, she chose to make a major pivot. Today, she is the founder of New General Café, a beloved clean food and coffee brand in Winter Park, Florida. In this episode of the B Student podcast, host Ashley Billings sits down with Tracy to talk about what it takes to leave corporate America and build a business from scratch. Tracy shares an honest look at the identity shift that happens when you leave a major job, the daily realities of entrepreneurship and working motherhood, and how to build a business that values community and connection over quick trends. Throughout this episode, Tracy shares: The realities of walking away from an executive corporate career Behind-the-scenes lessons from launching global brands like Old Navy and PINK Learning a completely new industry from scratch and building New General Cafe How to listen to your customers and pivot when things get tough (including navigating COVID) The identity shift that comes with…

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