About this episode

The episode discusses maximizing the value of partnerships and the importance of focusing on relationships that generate mutual value.

Are most of your channel partners producing very little value for your business? Agility requires more than just signing up partners; it demands a dynamic approach to activating and enabling the *right* ones. It's about ruthlessly prioritizing relationships that generate mutual value and being nimble enough to change or sunset those that don't. Today, we're going to talk about the often-unspoken reality of partner programs: the vast gap between the impressive number of logos on a partner page and the handful that actually contribute to the bottom line. We'll explore why so many partners become ""paper partners""—partners in name only—and how to build a program that focuses on tangible value and repeatable revenue, not just vanity metrics. To help me discuss this topic, I'd like to welcome Peter Fogelsanger, Fractional Partner Executive at Peter Fog LLC. Peter, welcome to the show! About Peter Fogelsanger Peter is a seasoned partner executive and partner program consultant. He provides fractional consulting and program advisory services to growth companies. Current engagements include several early-stage PE or VC backed startups.. Prior to consulting, Peter was founding Head for…

People in this episode

Host: Greg Kihlström

Guest: Peter Fogelsanger

Topics covered

• partnerships
• channel partners
• business value
• partner programs
• revenue generation
• agility

Keywords

• partnership value
• channel partners
• business agility
• partner programs
• revenue
• consulting
• growth companies

Mentioned in this episode

Organizations: Peter Fog LLC, Contentstack, Thunderhead

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