About this episode

A roundtable discussion on LinkedIn Ads, paid media strategies, and performance measurement among senior marketing leaders.

In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable conversation on the evolving role of paid media, LinkedIn strategy, and performance measurement in a rapidly changing digital landscape. From navigating the balance between brand building, demand creation, and demand capture to unpacking the challenges of attribution and measuring true pipeline impact, the discussion explores how modern marketers are adapting their strategies across global accounts and increasingly complex channel mixes. Drawing from real-world experience, the group shares insights on testing and experimentation with limited budgets, evolving LinkedIn campaign structures and platform capabilities, and the growing role of AI and automation in campaign execution. Participants: • James Dall, Global Paid Media Manager at Trustpilot • Karin Kanamäe, Paid Media Specialist at Scoro • AJ Wilcox, Founder of B2Linked – The LinkedIn Advertising Agency

People in this episode

Guests: James Dall, Karin Kanamäe, AJ Wilcox

Topics covered

• LinkedIn Ads
• Paid Media
• Performance Measurement
• Brand Building
• Demand Creation
• Attribution Challenges
• AI in Marketing

Keywords

• LinkedIn strategy
• digital marketing
• campaign execution
• marketing leaders
• budget testing
• channel mix
• automation

Mentioned in this episode

Organizations: Trustpilot, Scoro, B2Linked

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