About this episode

Senior marketing leaders discuss the impact of AI on B2B marketing and the importance of human elements in maintaining competitive advantage.

In this episode of B2B Marketing Futures, senior marketing leaders explore what actually creates competitive advantage in B2B marketing as AI rapidly transforms how teams execute, scale, and engage buyers. The conversation examines which marketing activities are becoming commoditised as AI-powered content creation, personalization, outbound campaigns, and workflow automation become widely accessible. The panel discusses where human judgement, strategic thinking, creativity, customer understanding, and brand differentiation continue to drive meaningful results in an increasingly automated landscape. Participants: Dhiraj Kumar, Chief Marketing Officer at Dashlane Margaret Dawson, Chief Marketing Officer at SUSE Simcha Weil, Demand Generation Leader at AU10TIX

People in this episode

Guests: Dhiraj Kumar, Margaret Dawson, Simcha Weil

Topics covered

• B2B marketing
• AI in marketing
• competitive advantage
• content creation
• personalization
• workflow automation
• human judgement

Keywords

• B2B marketing
• AI transformation
• competitive advantage
• marketing activities
• content creation
• personalization
• automation
• strategic thinking
• brand differentiation

Mentioned in this episode

Organizations: Dashlane, SUSE, AU10TIX

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