Episode 212: How Omne, UK B2B agency of the year, turned deep expertise into real growth
About this episode
Kavita Singh interviews Hannah Podbury-Neal and Emma Halewood from Omne about their success as a specialist B2B agency and insights on marketing in an AI-driven world.
In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with Hannah Podbury-Neal and Emma Halewood from foodservice marketing agency Omne to discuss their 2025 award win for ‘UK B2B Agency of the Year’. They begin by exploring how Omne succeeded in a category typically dominated by large, multi-sector agencies and why being a specialist agency proved to be a strength rather than a limitation. Hannah and Emma also share how their expertise-led proposition has driven commercial success and close client relationships, from strong client retention rates to impressive year-on-year gross income growth and much more. Later in the episode, they discuss how marketers can stand out and differentiate themselves in an increasingly AI-driven world and they tease what’s next for Omne. If you’re looking to shift from activity-based marketing to a more commercially focused approach, this episode is a must-listen for B2B marketers. Stay tuned for a report off the back of this podcast which will be out in spring 2026.
More episodes of B2B Marketing Podcast
- Episode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo
- Episode 215: The missing link between creativity and commercial impact, with Omne
- Episode 214: AI won’t fix your GTM: Why you need a systems-thinking CMO, with Marketbridge
- Episode 211: Your B2B podcast isn’t failing, it’s just being measured wrong
- Episode 210: How AI is rewriting the rules of content and brand strategy
- Episode 209: European ABM Forum Teaser: Why your ABM program needs consistency and flexibility
Explore listener stats, chart rankings, contacts and more on the B2B Marketing Podcast podcast page.