Your B2B Podcast Isn't Broken. Your B2B Podcast Strategy Is!

About this episode

Neal Veglio discusses the importance of a solid B2B podcast strategy and the common pitfalls that lead to financial losses in podcasting.

If your podcast is costing you more than it's returning and someone in your business has started asking hard questions about it, this episode is for you. I'm Neal Veglio, and in this episode of B2B Podcasting Insights I tell you about Jane — a real founder, with a made-up name — who spent £20,000 on her podcast and got £6,000 back. Her financial advisor spotted the gap. She's now weeks away from shutting the show down. She shouldn't. Because the problem was never the podcast. We look at what actually goes wrong when ambitious founders build a content operation: hiring ten specialists before you've plotted the journey, letting each of them optimise a channel your ideal client has never once opened, and leaving the one channel that is right — the podcast — sitting there with no job to do. There's the uncomfortable truth about specialists (they're not scamming you; they're incentivised to believe their thing is your answer), the point at which finance starts looking at black-and-white numbers on a spreadsheet, and why the solution is almost never "kill the podcast" — it's kill the channels that are quietly burning the cash. Plus a listener question from Jordan in Dublin on the…

People in this episode

Host: Neal Veglio

Topics covered

• B2B podcast strategy
• content operation
• audience engagement
• financial analysis
• podcast optimization

Keywords

• B2B podcast
• podcast strategy
• content marketing
• audience engagement
• financial advisor

Mentioned in this episode

Organizations: Podknows Podcasting, B2B Podcasting Insights, Podknows

More episodes of B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands

• B2B Podcasting: The Hidden Cost of Niching Down · September 4, 2026 · 16 min
• Nine Podcast Strategies That ACTUALLY Work. The Last One Will Shock You! · August 28, 2026 · 10 min
• Smart CMOs Take This 90-Second B2B Podcasting Test · August 21, 2026 · 18 min
• B2B Podcasting: The Only Listener You Actually Need · August 14, 2026 · 17 min
• These are your branded podcast's next four episodes · August 7, 2026 · 21 min
• Your B2B Podcast Might Already Be Dead (a branded podcast True Crime story) · July 17, 2026 · 23 min