Your B2B Podcast Might Already Be Dead (a branded podcast True Crime story)

Your B2B Podcast Might Already Be Dead (a branded podcast True Crime story)

From B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands by Podknows Podcasting - B2B Podcasting Experts

July 17, 2026 · 23 min · Episode 39

About this episode

Neal Veglio discusses the hidden pitfalls of B2B podcasting and how to assess its effectiveness beyond surface metrics.

Forty-seven episodes. A tasteful logo, serif font, muted teal. Published like clockwork every Thursday at 6am. And in 18 months, not one listener ever became a customer. The host never noticed. Nobody did. Here's the uncomfortable bit: from the inside, a podcast that's doing absolutely nothing for your business and one that converts brilliantly look almost identical. Same download graphs. Same "great episode, mate" in the comments. Same warm, satisfying glow afterwards. I'm Neal Veglio, founder of Podknows, and in this episode of B2B Podcasting Insights I make an uncomfortable case: when it comes to judging whether your own podcast is working, you are the single worst-qualified person for the job. Not a discipline problem — a wiring problem. You hear everything you meant and everything you implied. Your buyer hears only the cold audio, half-listening for the doorbell. We get into why the download number is a pulse, not a business metric; why "that was a great one" is dopamine rather than data; the only question that actually matters (did one person who could genuinely buy from you move a single inch closer?); and what an honest, outside-your-own-ears assessment really looks like…

People in this episode

Host: Neal Veglio

Topics covered

  • B2B podcasting
  • audience engagement
  • business metrics
  • podcast assessment
  • founder insights

Keywords

  • B2B podcast
  • audience engagement
  • podcast metrics
  • business growth
  • podcast assessment

Mentioned in this episode

Organizations: Podknows

More episodes of B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands

Explore listener stats, chart rankings, contacts and more on the B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands podcast page.