AI Search Is Rewriting Marketing | Evan Patterson

AI Search Is Rewriting Marketing | Evan Patterson

From Back on T-R-A-C-K by MKG Marketing Inc

May 28, 2026 · 43 min · Season 14 · Episode 223

About this episode

This episode discusses the impact of AI search on marketing and the necessary adaptations brands must make to remain visible.

Google just changed the rules of search — and most brands aren’t ready for what comes next. In this episode of Back on T-R-A-C-K , Kerry Guard and Evan Patterson unpack the massive shift happening across AI search, SEO, content strategy, and brand visibility. From Google’s new AI-first search experience to the rise of AI-generated recommendations, they explore why traditional “blue link” SEO is disappearing — and what brands must do now to stay visible. This conversation dives into: • Why “good content” alone is no longer enough • The rise of Search Visibility Optimization (SVO) • How AI is changing discovery, trust, and buyer behavior • Why positioning and consistent messaging matter more than ever • The growing importance of Reddit, communities, PR, and customer advocacy • Why AI should improve quality — not just increase output If your brand relies on search traffic, content marketing, or demand generation, this episode is a wake-up call for the AI era.

People in this episode

Host: Kerry Guard

Guest: Evan Patterson

Topics covered

  • AI search
  • SEO
  • content strategy
  • brand visibility
  • Search Visibility Optimization
  • buyer behavior
  • customer advocacy

Keywords

  • AI search
  • SEO
  • content marketing
  • brand visibility
  • Search Visibility Optimization
  • buyer behavior
  • customer advocacy

Mentioned in this episode

Organizations: Google, Reddit

More episodes of Back on T-R-A-C-K

Explore listener stats, chart rankings, contacts and more on the Back on T-R-A-C-K podcast page.