Turning Complex Products Into Clear Stories with Marlena Sarunac

About this episode

Marlena Sarunac discusses strategies for marketing complex products in emerging categories.

In this episode of Back on T-R-A-C-K , we sit down with Marlena Sarunac , Fractional CMO and Founder of The Company Advice , to explore how startups market complex products in emerging categories. Marlena has led marketing from Series A to Series B in health tech , building analytics-first go-to-market systems while helping companies articulate value in markets where there is no shared language yet. We discuss: • How to simplify complex value propositions • Marketing KPIs that signal investor readiness • Why storytelling builds credibility in emerging markets • The system's early-stage startups need to scale If you're building in health tech, AI, insurtech, or any new category , this conversation will sharpen how you think about positioning and growth.

People in this episode

Guest: Marlena Sarunac

Topics covered

• marketing complex products
• storytelling in marketing
• health tech
• emerging markets
• investor readiness

Keywords

• complex value propositions
• marketing KPIs
• storytelling
• early-stage startups
• go-to-market systems

Mentioned in this episode

Organizations: The Company Advice, health tech, AI, insurtech

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