Emergency Gwyneth Paltrow Pod!

Emergency Gwyneth Paltrow Pod!

From Back Row with Amy Odell by Amy Odell

June 17, 2026 · 36 min

About this episode

The episode discusses Gwyneth Paltrow's recent viral moments and their implications for her brand with guest Ana Andjelic.

It started with turkey meatballs and ended with an endorsement deal that led the internet to call her "Gwynicide." Gwyneth Paltrow has had quite a slew of viral moments this month. I sat down with branding expert and sociologist Ana Andjelic — CMO, author of the Sociology of Business newsletter, and host of the Hitmakers podcast — to talk about what this means (if anything) for Brand Gwyneth. CHAPTERS: 00:00 – Introduction 01:00 – The Turkey Meatballs and the Arugula Meme 05:30 – Inside the Jade Egg Era of Goop 09:30 – The Trae Stephens Interview and the AI Weapons Controversy 18:00 – The 51 Park Israeli Real Estate Ad and the Backlash 21:00 – The Three Pillars of the Gwyneth Brand 24:30 – Is Goop Still Relevant? 26:00 – Why Goop Kitchen Is Struggling in New York 31:00 – Is Gwyneth an Asset or a Liability Now? 34:00 – Can Kinship Ventures Actually Succeed? 📰 SUBSCRIBE to the Back Row Newsletter: https://www.backrow.net/subscribe Amy's Gwyneth book: https://www.simonandschuster.com/books/Gwyneth/Amy-Odell/9781668005774 Follow Ana Andjelic: 📸 Instagram: https://www.instagram.com/ana_andjelic/ ↳ Sociology of Business: https://andjelicaaa.substack.com/ 🎙️ Hitmakers podcast…

People in this episode

Host: Amy Odell

Guest: Ana Andjelic

Topics covered

Keywords

Mentioned in this episode

Organizations: Goop, Sociology of Business, Hitmakers, Kinship Ventures

Products: Jade Egg, Goop Kitchen

Places: New York, 51 Park

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