What journalists can learn from content creators

About this episode

This episode explores how news content creators are transforming journalism and what traditional journalists can learn from them.

What would journalism look like if it wasn’t written for an editor, but for your best friend over dinner? In this Backlight episode, we dive into how news content creator-journalists are redefining the way stories are told and what traditional journalists can learn from them. On this episode, we hear from news content creators Johanna Rüdiger , Johnny Harris , and Adam Cole (Howtown) about how they build trust, make complex stories engaging, and connect with audiences to make the facts feel a little more fun. Hosts: Beatriz Ramalho da Silva, Tessa Pang Sound design, mixing and editing: ⁠⁠⁠⁠⁠⁠⁠⁠Spoovio - Audiovisual Productions⁠⁠⁠⁠⁠⁠⁠⁠ -- ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ -⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ -⁠⁠⁠⁠⁠⁠⁠⁠BlueSky⁠⁠⁠⁠⁠⁠⁠⁠ -⁠⁠⁠Instagram⁠⁠⁠ - and you can email us at backlight@lighthousereports.com

People in this episode

Hosts: Beatriz Ramalho da Silva, Tessa Pang

Guests: Johanna Rüdiger, Johnny Harris, Adam Cole

Topics covered

• journalism
• content creation
• audience engagement
• storytelling
• trust building

Keywords

• journalism
• content creators
• audience connection
• storytelling techniques
• trust in media

Mentioned in this episode

Organizations: Spoovio - Audiovisual Productions, Lighthouse Reports

More episodes of Backlight

• How can the media win back our trust? w/ Ed Lee, Joi Lee & Isaac Saul · May 6, 2026 · 41 min
• Rethinking journalism awards w/ Patrick Boehler and Jennifer Athanasiou-Prins · April 8, 2026 · 33 min
• How to report on Sudan w/ Aziz Alnour & Sabrina Slipchenko · February 17, 2026 · 31 min
• How to make an investigative podcast (Live from GIJC 2025) · January 9, 2026 · 37 min
• How to become an undercover reporter · December 3, 2025 · 37 min
• Journalism in a Free Syria · November 3, 2025 · 34 min