Missy Wright: What Actually Makes a Franchise Work (And Why Most People Get It Wrong)

Missy Wright: What Actually Makes a Franchise Work (And Why Most People Get It Wrong)

March 31, 2026 · 43 min · Season 5 · Episode 7

About this episode

Missy Wright discusses the key factors that contribute to a successful franchise and common misconceptions about franchising.

Send us Fan Mail Missy Wright did not plan on a career in franchising, but once she got in, she saw the impact it can have on people’s lives and never left. In this episode, Missy breaks down what really makes a franchise successful, what separates the people who thrive from the ones who struggle, and what most people misunderstand before they invest. We also talk about what it takes to scale a brand the right way and what happens when companies grow too fast. This is not a surface level conv...

More episodes of Badass Women in Business

Explore listener stats, chart rankings, contacts and more on the Badass Women in Business podcast page.