About this episode

Shan and Erika discuss their journey of building Shades By Shan into a successful cosmetics brand while maintaining their mission.

Send us Fan Mail Shan and Erika built Shades By Shan from a San Francisco garage into a nationally distributed cosmetics brand carried in more than 600 JCPenney Beauty stores, but the real lesson is not simply how they scaled, it is how they protected their mission while navigating the pressure of national retail. This conversation is a sharp, deeply human study in founder discipline, radical honesty, community-led growth, and the kind of purpose-driven strategy that turns a small team into a...

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