Green Claims and Greenwashing: What Luxury Brands Need to Know (AUDIO)
About this episode
The episode discusses green claims and the risks of greenwashing for luxury brands, featuring insights from sustainability experts.
What are green claims and why are they under scrutiny? In this episode we are joined by Amy Nelson-Bennett , CEO of Positive Luxury , leading sustainability experts in the global luxury industry, and Ev a-Maria Ségur-Cabanac , sustainability partner at Baker McKenzie (Vienna). Together they explore how luxury brands can make credible environmental statements without falling into the trap of greenwashing, as well as how to handle regulatory investigations. They also draw on practical insights from our recently published Green Claims Guide , your go-to accessory for understanding evolving rules in key jurisdictions, spotting enforcement trends, and taking practical steps for compliance and risk mitigation.
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